For example, it would make for a great ice cream topping. Thinking about this particular snack, it could be more than just eating some out of the bag. That classic s’mores flavor is totally craveable. Given the fan base for the traditional cereal, it made sense for this flavor to join the Jumbo Snax line-up. As Erin Storm, senior marketing director of Kellogg All Family Cereal, said “Kellogg’s SMORZ Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off.” After a long hiatus, many cereal lovers jumped for joy over that news. Why launch Kellogg’s SMORZ Jumbo Snax?Īt the end of 2020, Kellogg’s announced that SMORZ would be returning to store shelves. Whether eaten as a breakfast option, put in a lunch box for a treat, or enjoyed as an anytime snack, cereal snacking has become just as popular as those savory alternatives. With the Jumbo Snax, the larger cereal size made for an easy grab and devour option. While throwing some dry cereal in a bag is convenient, the shape and size of traditional cereal can be a little small for snacking. When Kellogg’s released Jumbo Snax many people were quite excited. From cereal milk to desserts to a variety of food mash-up options, people cannot get enough of cereal flavors. In recent years, the cereal flavors aren’t limited to just the cereal bowl. Are you ready to open a bag?įor many people, cereal is more than just a breakfast food. As cereal snacking has become one of the popular snack food options, this newest flavor to join the Kellogg’s Jumbo Snax line could be the most versatile flavor yet. It is my all-time favorite! More Smores please!Ĭome on people at Kellogg's! If you're reading this, you can tell we all miss Smorz and want it back.When that s’mores craving kits, Kellogg’s SMORZ Jumbo Snax is the easy way to satisfy it.

That was the best cereal ever! Why did they have to take it away:(īring this cereal back. This was seriously the VERY BEST cereal ever! Please (I'm begging) bring it back! THANK YOU Kellogg's for bringing it back! Cereal port not responding.īought a box for my son as he loved this cereal.

This is my favorite cereal ever! Here's an error message cereal joke: BREAKFAST.SYS halted. Please someone bring it back now!īy FatFreeMorelull ( Team Breakfast Member) This is the best cereal in the world and I feel hurt every time I go to the store and they never have it. Most reports say the cereal tastes very close to the original version.Ĭlick here to see all cereals from Kellogg's. Unfortunately, the cool chocolate swirls in the original marshmallows were gone too. Partially hydrogenated soybean and cottonseed oils were removed from the recipe. Before it's packaged, marbits - tiny marshmallows with dark swirls - are added to make it extra yummy! The cereal is tested AGAIN (wouldn't you like that job?) to make sure it's good enough for you and your friends.ĩ.

The cereal gets coated in chocolate and is lightly dusted with sugar to make it taste even better.Ĩ. The cereal is dried off then tested again - to make sure the flavors are right on.ħ. A shower of flavors - marshmallow and graham - rain down on the cereal. A very important person tastes the cereal to make sure it tastes good.ĥ. The cereal is shaped into small squares then baked - like cookies!Ĥ. The Breakdown: Fudgy when dry and graham-y in milk: both flavors are tasty. The mixture is cooked until it becomes doughy.ģ. Grains like corn, oats, wheat, and graham are mixed with salt sugar and vitamins.Ģ. In 2002, the first 9 ingredients listed on the nutrition panel were corn flour, marshmallow bits, sugar, chocolate coating, whole oat flour, fructose, graham flour, wheat flour and high fructose corn syrup.Ī 2004 one-sheet advertisement created to promote word-of-mouth for Smorz cereal described how the cereal was made:ġ. Millions of marshmallows were used during s single day's production - that's more than enough to fill 3 classrooms! The very first cereal box urged potential buyers to 'bring the S'mores experience home to your breakfast table!'Īt the height of production, thousands of pounds of chocolate cream were used each day to make Kellogg's Smorz - that's about as much as 7 elephants weigh. Indulge your family in the taste of crunchy graham cereal wrapped in a rich chocolatey coating with irresistible marshmallows. The marshmallows were brown and white, and intended to look like chocolate had been swirled into them. It's back to make mornings even sweeter Kellogg's Smorz Original breakfast cereal brings the taste of a popular campfire treat to your morning table, without the hassle. This cereal was described on the box as a 'rich chocolatey graham cereal with marshmallows'.

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